SAVE THE CHILDREN CAMPAIGN-Lebanon
NjoyCreations proudly worked with Save the Children Lebanon to empower youth through the Generation Hope campaign.
Moreover, our creative team developed a comprehensive communication campaign with clear strategy and strong visual identity.
It included a full communication plan, key visual design, and integrated media execution.
In addition, we managed all platforms — outdoor, print, digital, podcast, animation, and social media.
Furthermore, we produced two campaign films tailored for both television and digital audiences.
Alongside them, we created engaging content such as posters, animations, and interactive social media posts.
SAVE THE CHILDREN WORKSHOP EVENT
As part of our research-driven approach, NjoyCreations also organized two collaborative workshops with Save the Children’s team. Additionally, we led five focus groups representing children from all regions of Lebanon.
These sessions helped us understand their perspectives and shaped the campaign’s creative concept.
Consequently, their voices became the foundation of the Generation Hope communication strategy.
We translated their ideas and emotions into a touching campaign that inspired action nationwide.
It resonated deeply with the Lebanese public, government institutions, and international organizations.
