NjoyCreations led the rebranding of ICC Group, the technology-driven parent company of 8 specialized companies operating across cybersecurity, digital transformation and related technology sectors.

The project focused especially on creating a stronger corporate identity, clearer market positioning and a unified digital presence across Lebanon and the GCC region.

NjoyCreations’ Role

• Communication Strategy: Conducted an in-depth analysis of ICC Group and its sister companies, reviewing their previous and current positioning, studying competitors, and assessing the business and communication landscape in Lebanon and the GCC. Based on these insights, NjoyCreations developed not only a new communication strategy, but also messaging framework and competitive market positioning.
• Corporate Rebranding: Revamped ICC Group’s visual identity and brand image.
• Brand Guidelines: Created unified branding guidelines for both ICC Group and all its 8 sister companies.
• Website Design & Development: Designed and developed corporate websites for the group and its companies.
• Digital Strategy: Built social media strategies and branded content.
• Brand Launch: Managed the launch and rollout of the new corporate identity across all platforms.

Key Project Highlights

• 1 Parent Company
• 8 Technology Companies
• Corporate Rebranding & Positioning
• Competitive & Market Analysis
• Brand Guidelines
• Website Design & Development
• Social Media Strategy & Content
• Full Brand Launch
• Markets: Lebanon & GCC

Mission

To position ICC Group as a modern, unified and competitive technology brand, strengthening its visibility across Lebanon and GCC markets.