NjoyCreations proudly partnered with Latourba to design the full branding and packaging for their innovative Lebanese wine line.
The project honors Lebanon’s Phoenician history, geography, and rich winemaking culture—connecting heritage with modern design.
Through elegant visuals and storytelling, we brought Latourba’s spirit to life for audiences in Lebanon and worldwide.
Renowned for its deep roots and authenticity, Lebanon’s wine industry shines through this project.
We are especially proud to have designed the brand for the first locally made Lebanese “champagne.”

Our creative scope included:

• Brand strategy and positioning for Latourba’s wine collection.

• Defining brand essence, personality, and core values.

• Crafting a brand story inspired by Lebanese heritage and craftsmanship.

• Designing the corporate logo and comprehensive brand identity.

• Developing clear corporate brand guidelines for visual consistency.

• Creating distinctive product names and stories for each label.

• Designing product logos for diverse wine categories.

• Leading packaging design and production consultancy.

• Building Latourba’s digital presence through e-commerce website design and development.

Through creative strategy and cultural storytelling, NjoyCreations showcased Lebanon’s winemaking excellence and timeless beauty to the world.