LATOURBA, Branding

Latourba Aged wine, Young wine and Classics, 3 wine categories were developed and created successfully meeting the brand image and the quality of their products. Each category was developed with a brand story behind it. A story and a name were created that inspires the quality of the product inside the bottle as well as the consumer who is choosing impatiently his next new taste. A label design matching the bottle design, the category characteristics as well the positioning of the products was crafted meticulously to attract the eye, the curiosity as well the taste.

CLIENT

Elie Chehwan, Latourba West Bekaa

TASKS

Line of products development: BrandStory, BrandName, Label Design