Latourba Aged wine, Young wine and Classics, 3 wine categories were developed and created successfully meeting the brand image and the quality of their products. Each category was developed with a brand story behind it. A story and a name were created that inspires the quality of the product inside the bottle as well as the consumer who is choosing impatiently his next new taste. A label design matching the bottle design, the category characteristics as well the positioning of the products was crafted meticulously to attract the eye, the curiosity as well the taste.
- Elie Chehwan, Latourba West Bekaa
- Line of products development: BrandStory, BrandName, Label Design