LATOURBA, West Bekaa
What's more challenging then creating a new brand of Lebanese wine. In a fierce competitive market and high quality reputated Lebanese wine brands, NjoyCreations had to create a new brand that stands out, show curiosity, attraction and modernisation. A study of the market was conducted taking into notice and analysis the local and the international brand stories, brandnames, positionning, evolution in the market, brand image and their line of products. In parallel a deep study was done on the Latourba new Lebanese wine. Analyzing both studies Latourba brand story, brand name and brand image were created as the brand that knows the value of earth. The uniqueness of Latourba is that in comes from within. It is risen from its own land, from its soils and their ingredients. Latourba is the place where you live from earth, and with earth.