AL JOURD ECO-RESERVE SUMMER CAMPAIGN
Aljourd was a ghost eco-village, on the risk of closing its eco tourism doors. That was before we decided to donate our expertise and handle the advertising of AL Jourd eco-village and its digital marketing planning and management.
A new brand image for the eco project was created. It also needed a strong tagline that shows the solid and positive foundation of the village: “We don’t survive. We live.” Following that corporate umbrella, the opening summer campaign of Al Jourd was created to break the unhealthy Lebanese habits, and create a healthy curious discovery experience out of the routine life of the city.
“No need...to... “ style of headlines accompanied with fabulous pictures of the eco-site, the keyvisuals answer and complete the advertising concept and its spirit.
The campaign was run on social medias and in magazines.
- Al Jourd Eco-reserve
- Opening summer campaign on social medias and magazines. Concept - Keyvisuals - Photography - Art direction - Copy Writing - Artwork by NjoyCreations