PETRONAS LAUNCHING PROMOTIONAL CAMPAIGN
Petronas has finally arrived to Lebanon. To launch its market entrance, we have created a low budget launching promotion, allowing customers, who fill their cars with Petronas Lubricants, to enter a draw and win a trip to watch the Formula 1 race in Abu Dhabi. A catchy headline with smart play on words was best matched with the hero keyvisual.
- Launch Petronas Lubricants, an exclusive product from ITBCO, in the Lebanese market. Advertising material: Keyvisuals - posters- flyers- promotional tickets- booklets- roll up banners - flags