PRINGLES from PROCTER & GAMBLE

Having a remarkable 4 years experience in Grey Worldwide as an art director, Nadine (currently Creative Communication Director & Partner of NC agency) enjoyed taking care of Pringles, P&G account, covering the GCC, the Levant and North Africa regions. Workshops, focus groups, annual clients meetings were assisted to get to the core of the brand and its growing image. Before moving forward in her carrier, Nadine succeeded in creating the new present branding of the Pringles cans and brand image while proposing a concept board (right picture) personifying the Pringles chips in a fun yummy world.

CLIENT

PRINGLES from Procter & Gamble

TASK

Creating ATL advertising, BTL campaigns and Pringles events to grow this international brand in the arab region.

REGION

GCC, Levant, North Africa